Like many others, you should consider marketing your product, skills, or brand online, and perhaps the best thing to do is design a website that ensures your presence and influence through the information space.
Website design steps
To join the internet world and promote an idea or a product, it is necessary to design a website that reflects the brand to be promoted; By following these steps:
1. Create a project plan:
In the first stage, the user needs to develop a strategy for building the site based on several axes that he must examine.
At this stage, the user lays the foundations of the site by defining the brand he wants to create, the purpose of the site (for brand promotion, sales, idea promotion, or entertainment), the features of this site, and the intended audience for which the site is intended.
These basics are useful in defining the look and feel of the site, and if the user wants more success he should look for similar sites that can compete on his site and research the pros and cons to avoid mistakes and offer a more attractive product to the audience.
2. Platform selection
Before starting to design a website, the user must choose a platform for creating the site; Either choose a website builder like Wix or program the site yourself using WordPress.
Using the Website builder service is the best option if this is the first user experience in creating a website. He leaves this task to the site builder for a monthly fee, as he lacks the technical skills to take care of the maintenance and efficiency of the site.
Whereas, programming the site by the user himself is considered the best option if the user possesses sufficient software and technical skills to be able to create the site and follow up its maintenance to keep it active and secure.
3. Layout and Navigation
The home page of the website should be attractive, and at the same time include important information that clearly expresses the purpose of the site, and it should be in an appropriate layout that facilitates the navigation process for site visitors.
Home page layout: Keep things simple so that they serve the purpose without going too far; At the top is a navigation menu with important information, and at the bottom, there is supporting information. As for the logo, it is placed next to the navigation menu at the top or in the center of the page, depending on the importance of the brand to the product.
Home page navigation menu: For this list to be highly efficient, headlines should be customized to be clear, short, and understandable to site visitors, in addition to placing them in an easy-to-see place at the top of the home page.
4. Template selection
The website builder offers several ready-made templates that the user can choose from, with the ability to filter them by categories to match the domain adopted by the site. The user can also make some modifications to it.
5. Choose colors
The color element may seem unimportant when designing a website, but it is very important. The colors used on the site reflect the content and make visitors feel that the content is important and attractive.
There are several things to consider:
The dominant color on the site should be one of the colors of the brand logo, the background color should not dominate the content (which is why most sites choose white), and additional colors throughout the site should reflect the nature of the theme (red). For example, the color gives the feel of speed or instant content).
But it is always preferable not to have a lot of colors so that visitors are not distracted from the content of the site because of these colors.
6. Font, content, and images
When designing a website with the same color scheme, the font should be in one style and reflect the content. It is important to focus on the principle that style should not prevail over readability; What good is a beautiful font if it isn't readable!
As for the content, it should be eye-catching given the preference for “SEO” in the search engine as being content-oriented. In addition, the content must be free from spelling and grammatical errors.
Finally, images create more interaction between visitors and the site, the kind of visual connection that puts ideas in visitors' minds. However, you should consider reducing the presence of images for faster site loading; This negatively affects visitors because they are impatient, so their numbers must be kept at a limit.
7. Website testing, publishing, and updating
The site must be tested before publishing. At this point, it is preferable to get the opinions of some users from friends to change what needs to be changed.
Since the Internet world is in a state of constant renewal, visitors will make negative comments on the site if the site is in a slump; The website design process doesn't stop once it's published, it's a constant updating process.
When you update the site, you should update the information it contains, the navigation between the content elements should be clear and easy, and important links and attachments should be placed in attractive places.
Some features such as video elements, more complex color patterns, adding animation effects, 3D rendering, etc. can be added to keep the site up to date.
Tags:
websites